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V’s Brand Evolution – The energy to say less and do more.

Here’s the rub

Did you know that almost every country in the world has the same #1 energy drink… except little ol’ Aotearoa?

So, how did V – our little Kiwi underdog – take on the grandaddy of energy drinks? And keep its #1 spot, year after year, with global players snapping at its heels…
V Energy drink -  Muzz Character
V Black

What we did about it

We focussed on the detail of retail, and haven’t taken our eye off the ball for 20+ years.

Raydar helped V develop a meticulously-crafted visual brand that radiates refreshment, quality, taste, and personality – without saying a word.

Each execution is tailored for maximum impact, whether that’s billboards that sing from across the street, or fridge wobblers that grab shoppers on autopilot.  

They say a picture’s worth 1000 words. Unless you’re V. In which case it’s worth a million. And in a category where you’ve gotta be seen to be seen, V’s visual-first brand has achieved unprecedented dominance.

V Refresh