Stray into the uncharted parts of paradise.


In a cluttered category full of innovation and choice, how could we convey V’s unique attitude with a new product, capturing shoppers through sensorial and emotional imagery, heightening their experience and giving them a reason to purchase?


We launched V Twisted Tropics, a pineapple-y picture of paradise with a twist of something deliciously different just below the surface. Working with the illustrator Toby Morris, we crafted a set of 3 bold graphic scenes that captured a twisted sense of intrigue. All underpinned with vibrant tropical colours, this comprehensive campaign appeared across out of home, in-store POS and consumer promotions.