We then followed up with the humble rope swing – a symbol of freedom and a quintessential Kiwi summer must-have. Three emphatic messages were written to express the creative spirit and culture of the agency, which earned us a Gold at the Best Awards.
For our latest gift, we reinvented the Kite. 24 unique designs were conceived and crafted, each one packed with Raydar attitude. Through copy, illustration and irreverent bursts of creative branding, we juxtaposed our medium with messages that express Raydar’s rebel identity — landing a Silver at the Best Awards.