Making noise in-store across Australia and
New Zealand.


V Energy launched a highly recognisable brand campaign with significant media spend. We needed to align with the ATL and ensure it connected with shoppers in an instantly recognisable and high impact way to maximise the returns.


An on-pack promotion themed ‘V $1Million Music Drop’ continuing the music ATL lens. Being on-pack allowed the promotion to get the impact and reach to guarantee exponential return. The on-pack was supported by large off-location displays that created massive cut-through across Grocery, On-The-Go and Oils.

The success of V $1Million Music Drop cemented it as an ownable platform, which rolled into a second run the following year.


Frucor Suntory’s #1 most successful
Trans-Tasman promotion run to date



Entries across Australia & New Zealand