An on-pack promotion themed ‘V $1Million Music Drop’ continuing the music ATL lens. Being on-pack allowed the promotion to get the impact and reach to guarantee exponential return. The on-pack was supported by large off-location displays that created massive cut-through across Grocery, On-The-Go and Oils.
The success of V $1Million Music Drop cemented it as an ownable platform, which rolled into a second run the following year.
Frucor Suntory’s #1 most successful
Trans-Tasman promotion run to date
Entries across Australia & New Zealand