Bringing back the scramble for everyone.


As we get older, we stop playing games. How do we get millennial household shoppers, in charge of the main shop and top-up mission, to reconsider the Pascall range as their sweet treat that brings the fun for themselves and the family?


We created The Great Pascall Lolly Scramble, an interactive AR game that acted as a fun and engaging promotion mechanic, incentivising purchase and driving a significant penetration uplift during the promotion period. With the success of The Great Pascall Lolly Scramble, we reminded parents that when it comes down to it, we’re all just big kids.


Over 10,000 users spent time playing The Great Pascall Lolly Scramble game with their kids




Helped deliver 23% total volume of Pascall NPD in the first week of launch