A symbol of Kiwi quality.


Montana is one of the most famous and familiar wine brands in New Zealand. We were tasked with reminding Kiwis of Montana’s deep roots within New Zealand, marking their place in our nation’s history and setting the stage for the next iconic chapter in their story.


The Montana New Zealand Collection is a campaign that draws on the most cherished parts of our culture, because the same ingredients that make us who we are, make Montana the beautiful wine that it is. We leveraged pack assets and created a natural, realistic environment entirely in 3D that set the stage for all of our print, POS, video and social content.