Stat Attack is back for 2022.


Kiwi kids look forward to Weet-Bix Stat Attack every year. Building off a legacy that brings two cornerstone Kiwi brands together, how could we improve on a winning formula to get a fresh generation of Kiwi kids excited to collect again, ultimately producing better engagement and return year-on-year?


Bring Stat Attack into 2022 with fresh dynamic designs that dialled up the action on the card and in the game. With new limited-edition packs, we took over the aisle and gave Kiwis a taste of Stat Attack’s new and improved designs. We even raised the stakes for collectors all across NZ by introducing the first ever Diamond card.